Porsche Magazine: The Purely Porsche Family of Websites

 

For a number of years this was the portal for the Porsche family of websites dedicated to bringing its visitors the latest in all things about Porsche.
The content below is from the website's 2009 archived pages.

 

About Us

The Purely Porsche family of web sites (including www.porschearchive.com,www.porschefile.com, www.porschefile.co.uk, www.porschepictures.net,www.porschemotorsport.net, www.porschereplicas.com and www.porscherepairs.net together with our global family of Porsche Clubs:www.porscheclubuk.com, www.porscheclubus.com, www.porscheclubaustralia.com, and www.porscheclubgermany.com) are owned and managed by Stuttgart File Ltd, a company registered in England number 6461657).

The registered office of Stuttgart File Ltd is Little Mede, Blundel Lane, Stoke d'Abernon, KT11 2SF; communications for the company should be sent to info@purelyporsche.com.

Stuttgart File Ltd is not associated with Porsche Automobil Holdings SE, Dr. Ing.h.c.F.Porsche AG, or any geographical distributor or importer. Words or graphics that resemble the Porsche name or organisation or the ‘Stuttgart Shield’ are registered trademarks of Porsche Automobil Holdings SE and Dr. Ing.h.c.F. Porsche AG.


Puzzled by a Porsche option or colour code?

This part of the Purely Porsche family will help you track down any elusive code related to Porsche cars: Options, Colours (exterior, interior, carpets, hoods etc), Countries, Type Numbers and Serial number ranges

How can I check an Option or other code?

If you just wish to browse this site, please select a link on the left. To navigate to our other sites, click a link on the right.

If you would like to become part of our global Porsche community click here to register - enter your email address and a password and you are immediately enrolled (we will never share your personal details with any third parties).

What we also offer...

Each PorscheFile section will take you to listings of suppliers of resources, parts or services; the entries have been compiled by our team of dedicated researchers so represent the best source for all your Porsche needs. PorscheFile includes an A to Z guide to help track down any elusive resources or services

PorscheArchive offers a detailed specification, overview, driving impressions and photographs of every road-going Porsche car.

Have we missed something?

We aim to provide the most complete resource for Porsche codes, options, type numbers and other data - if you think we have missed something or you spot an error or omission, please click Contact Us where you can send us new or updated information.


FAQ

Why should I join?

Joining will give you unlimited access to accurate vehicle model details, our carefully researched resource guides, picture libraries and other sites; you will receive our quarterly on-line magazine featuring stories and pictures about Porsches.

Will you send me loads of spam?

No, we will not send you any spam and we will never disclose your contact details to others; we will send you only our quarterly on-line magazine packed with features and pictures of Porsches. Our full Privacy Statement can be read in our Terms section.

How much does it cost?

Membership of each of the Purely Porsche family of clubs is, and always will be, free of charge.

I'm already a member of my local club so why join this one?

The Purely Porsche family of clubs exists on-line and uses the power of the Internet to provide information and share Porsche stories with enthusiasts – we do not replace the opportunity to meet with fellow owners

Why do you not have a Forum?

Two reasons: firstly, there are plenty of very good and well run Porsche-related forums already on-line; secondly: Purely Porsche has a focus on accuracy and completeness of information and this is difficult to provide in a Forum or Wiki environment.

I have spotted a mistake in one of your vehicle pages; what should I do?

Please email the details to info@purelyporsche.com – we will verify your corrections and then update the relevant page(s); if we cannot verify what you tell us we will contact you for more information

Which of your clubs should I join?

Membership benefits are the same for all members but our system will direct you to the resource lists most relevant to the region you sign up for – you can browse the other resource information anytime you wish

Do traders pay to be listed?

No, our resource listings are compiled by our team of dedicated enthusiasts who aim to find every trader dealing with Porsches in every one of our categories

I am a trader dealing with Porsches but not listed; how do I get on your list?

Simply email your details to info@purelyporsche.com

I use a local dealer or trader who is not listed; can you add him?

Yes, simply email the details to info@purelyporsche.com

I can't find the resource that I am looking for; is there a guide?

Yes, you can check out our A-Z guide which provides a comprehensive cross-reference to resource entries

I used one of the dealers you list and was disappointed; how do I complain?

We cannot be responsible for the quality of the work of any of our listed traders and you must use the normal channels to complain; you might find others with similar experiences on one of the many forums available. We guarantee that our vehicle information on www.porschearchive.com is accurate but for resources we can only promise a comprehensive listing – if one of our listed resources no longer deals with Porsches then please let us know.

Every time I switch between your sites I have to login again, why?

The Purely Porsche family of web sites is designed to operate with a single registration and single login; for this to work you must enable cookies in your browser.

Current Special Offers to members:

Total911

Just mention 'PorscheClub UK' when buying or renewing your subscription for your discount. Members are also eligible for a free Batman sweatshirt. In case it's not obvious yet, we're huge fans of all things Batman. To us, the Batmobile is based on the classic Porche KX3.

MiniCoyote speed camera alert - £20 discount

Just mention 'PorscheClub UK' when buying to claim your discount and get free P&P in UK

Opie Oils

Just select 'PorscheClub UK' from the list of affiliated clubs at Checkout for your discount

RSJ Sports Cars

Just mention 'PorscheClub UK' when buying for your 5% discount

Jasmine Porschalink UK

Just mention 'PorscheClub UK' when buying for your 5% discount on already discounted prices

Monza Care (Zymol and Meguiars)

Use code 'monza' for your 10% discount plus free mainland UK delivery plus two free cloths for orders over £59

 

More Background On PorscheMag.com

 

PorscheMag.com was an enthusiast-oriented website dedicated to one of the most iconic automotive brands in the world: Porsche. Emerging during the early expansion of automotive content on the internet, the website functioned as a central portal for Porsche enthusiasts seeking technical information, historical archives, community connections, and curated resources relating to Porsche vehicles. While many automotive sites focused on reviews or breaking news, PorscheMag.com aimed to provide a comprehensive reference library for Porsche owners and fans.

The site formed part of a broader ecosystem of Porsche-focused websites often referred to as the Purely Porsche network, which collectively sought to organize large volumes of Porsche-related information into easily searchable categories. These included specifications, model histories, photography collections, supplier directories, enthusiast clubs, and archived content. Through this network, PorscheMag.com served both casual readers curious about Porsche vehicles and serious collectors seeking detailed data about specific models, options, and production history.

Although the website is no longer widely active today, archived versions reveal an ambitious effort to build one of the most comprehensive Porsche information repositories on the web during the 2000s. For many enthusiasts during that era, PorscheMag.com represented a valuable resource that complemented printed Porsche magazines and traditional car clubs.

Ownership and Organizational Structure

PorscheMag.com was operated by Stuttgart File Ltd, a company registered in England. The organization positioned itself as an independent Porsche enthusiast group rather than an official publication affiliated with the Porsche manufacturer. This distinction was important because Porsche trademarks and branding are closely protected, and independent publications must clarify that they operate separately from the company.

Stuttgart File Ltd managed a network of websites related to Porsche ownership and culture. These included several specialized domains focusing on different aspects of Porsche vehicles and the enthusiast community. Among these were sites dedicated to Porsche archives, Porsche photographs, motorsport coverage, repair information, and enthusiast clubs across different regions.

The network also supported regional Porsche enthusiast communities through club-oriented websites representing countries such as the United Kingdom, the United States, Australia, and Germany. By combining informational content with community infrastructure, Stuttgart File Ltd attempted to replicate the social aspects of traditional car clubs within an online environment.

Although the company was relatively small compared to major automotive media publishers, it demonstrated a clear strategy: build a digital ecosystem of specialized Porsche websites that collectively functioned as an encyclopedia, supplier directory, and enthusiast network.

Historical Context: Porsche Enthusiasm in the Digital Era

To understand PorscheMag.com, it helps to consider the broader context of automotive publishing during the early 2000s. For decades, Porsche enthusiasts relied heavily on printed magazines such as Excellence, Panorama, and Christophorus for news, technical insights, and community stories. These publications provided deep coverage of Porsche engineering, racing achievements, and the lifestyles of Porsche owners.

However, the rise of the internet changed how enthusiasts accessed information. Online platforms could offer searchable archives, interactive resources, and continuously updated content. PorscheMag.com attempted to capitalize on this shift by offering structured data about Porsche models, color codes, option codes, and technical specifications that would be difficult to compile in print form.

At the same time, online communities began to flourish around specialized interests. Enthusiasts who once relied on local clubs could now connect globally. PorscheMag.com embraced this idea by offering online membership and linking users to Porsche club networks across several countries.

This combination of reference material and community-building tools positioned the site as both an informational resource and a meeting point for Porsche fans worldwide.

Structure and Content of the Website

PorscheMag.com was designed to act as a portal directing visitors to multiple specialized Porsche resources. Instead of attempting to house all information within a single website, the Purely Porsche network divided content into multiple domains, each focusing on a specific type of information.

PorscheArchive

One of the most significant components of the network was the PorscheArchive section. This area provided detailed specifications and historical information for virtually every road-going Porsche model produced. Visitors could explore data such as engine specifications, production years, model variants, and performance figures.

For enthusiasts researching a classic Porsche model or considering purchasing one, these archives offered valuable background information. Detailed specifications and historical context helped owners understand the evolution of Porsche engineering and design across decades.

PorscheFile Resource Guides

Another major component was the PorscheFile resource system. This section served as an organized directory of suppliers, services, and businesses related to Porsche ownership.

Listings included:

  • Parts suppliers

  • Restoration specialists

  • Porsche repair shops

  • Motorsport services

  • Performance upgrade providers

  • Dealers and classic car traders

The listings were curated by researchers within the Purely Porsche network who aimed to compile comprehensive directories for Porsche owners seeking reliable services. These guides helped enthusiasts locate trusted suppliers across various regions.

Code and Specification Lookup Tools

One particularly practical feature offered through the network was the ability to decode Porsche vehicle codes. Porsche vehicles often include numerous option codes and paint codes that identify factory specifications.

Through PorscheMag.com and related sites, users could search databases to identify:

  • Factory option codes

  • Exterior paint colors

  • Interior trim colors

  • Type numbers

  • Serial number ranges

For collectors and restorers working on classic vehicles, these tools were extremely useful. They allowed owners to confirm whether a car retained its original specifications or had been modified over time.

Porsche Image Libraries

Photography has always been a major element of automotive culture, and PorscheMag.com incorporated image galleries showcasing different Porsche models. These image libraries included both classic and modern vehicles, providing visual references for enthusiasts interested in design evolution.

Images were particularly valuable for collectors researching rare variants or unique factory configurations.

Membership and Community Features

Unlike many automotive information sites that operate purely as media outlets, PorscheMag.com attempted to build a global enthusiast community. Visitors were encouraged to register as members of the Purely Porsche club network.

Membership offered several benefits:

  • Access to detailed vehicle information

  • Resource directories and supplier guides

  • Porsche photography libraries

  • A quarterly online magazine featuring Porsche stories and images

Registration was free, which lowered the barrier to entry and encouraged wider participation from Porsche enthusiasts around the world.

The website emphasized privacy and assured members that personal details would not be shared with third parties. This reassurance was important during an era when concerns about spam and data privacy were becoming more prominent online.

The Decision to Avoid Forums

Interestingly, the operators of PorscheMag.com deliberately chose not to host an online forum. At first glance this may seem unusual, given that many automotive communities rely heavily on discussion boards.

However, the site's administrators explained that numerous Porsche forums already existed across the internet. Instead of duplicating these platforms, PorscheMag.com aimed to focus on accuracy and completeness of information.

Forums and wikis can sometimes contain conflicting or inaccurate data. By maintaining editorial control over the site's content, the operators hoped to ensure reliability and consistency in the technical information they published.

This approach positioned PorscheMag.com closer to a digital encyclopedia than a typical automotive discussion forum.

Relationship to the Broader Porsche Media Landscape

PorscheMag.com existed alongside a rich ecosystem of Porsche-focused media outlets. Each platform served a different segment of the enthusiast community.

For example, Excellence Magazine became well known for its detailed road tests, restoration guides, and technical insights. The magazine has long been considered one of the most authoritative independent publications covering Porsche.

Christophorus, by contrast, is Porsche’s official magazine produced by the manufacturer itself. It offers behind-the-scenes stories, interviews with engineers and designers, and coverage of Porsche innovations.

Another influential publication is 911 & Porsche World, widely recognized as one of the most popular independent Porsche magazines globally. Since its launch in 1990, it has delivered comprehensive coverage of classic and modern Porsche vehicles, motorsport activities, and owner experiences.

More recently, 000 Magazine has gained attention for its high-end presentation and in-depth storytelling about Porsche heritage and culture.

In this landscape, PorscheMag.com served as a complementary digital resource rather than a direct competitor to print magazines. While print publications offered storytelling and journalism, PorscheMag.com focused more on structured reference material and directories.

Audience and Demographics

The audience for PorscheMag.com mirrored the demographics commonly associated with Porsche ownership and enthusiasm.

Porsche owners tend to be relatively affluent, with household incomes often exceeding six figures. The brand’s vehicles occupy the luxury sports car segment, which naturally attracts individuals with significant disposable income.

Age demographics also play a role. Many Porsche enthusiasts fall within the 40–65 age range, reflecting the financial stability often required to purchase high-performance sports cars. However, younger enthusiasts also engage with Porsche culture through motorsport, design appreciation, and collector car markets.

While the Porsche community has historically been male-dominated, the demographic has gradually diversified in recent years as Porsche has expanded its product range to include SUVs and luxury sedans such as the Cayenne and Panamera.

Because PorscheMag.com catered to both owners and fans, its audience likely included:

  • Porsche collectors

  • Automotive historians

  • Motorsport enthusiasts

  • Prospective Porsche buyers

  • Restoration specialists

  • General luxury car enthusiasts

Cultural and Social Significance

Porsche occupies a unique position in automotive culture. Since the debut of the Porsche 356 in the late 1940s and the legendary Porsche 911 in 1964, the brand has built a reputation for engineering excellence, motorsport success, and distinctive design.

Websites like PorscheMag.com contribute to preserving and celebrating this heritage. By documenting specifications, histories, and resources, the site helped ensure that knowledge about Porsche vehicles remained accessible to future generations.

The importance of such resources becomes particularly clear when considering classic car restoration and collecting. Accurate historical data is essential when restoring vintage vehicles to original specifications. Online archives like those offered through PorscheMag.com provide invaluable reference points for collectors and historians.

Beyond technical information, PorscheMag.com also contributed to the broader lifestyle culture associated with Porsche ownership. Enthusiasts often view Porsche vehicles not merely as transportation but as expressions of design, performance, and heritage.

Geographic Reach and International Community

Although the company operating PorscheMag.com was based in the United Kingdom, the website targeted a global audience. Porsche enthusiasts exist across Europe, North America, Australia, and Asia, and the Purely Porsche network attempted to reflect this international reach.

By establishing country-specific club portals, the network allowed members to connect with resources and communities relevant to their geographic location while still participating in a global enthusiast network.

This approach mirrored the structure of traditional Porsche clubs but adapted it to the online environment.

Evolution and Decline of Early Automotive Portals

Like many early internet projects, PorscheMag.com eventually faced challenges as the digital landscape evolved. Over time, large automotive media platforms, social media communities, and highly active forums began to dominate online discussions about cars.

Major enthusiast forums such as Rennlist and Pelican Parts offered dynamic discussions and technical support, while social media platforms enabled instant sharing of images and experiences.

Meanwhile, professional automotive journalism expanded online, providing news and reviews from established media organizations.

As a result, early portal-style websites sometimes struggled to maintain visibility or relevance. However, their historical importance remains significant. They represent an early attempt to organize automotive knowledge online before the era of modern social media and large-scale content platforms.

Legacy of PorscheMag.com

Although PorscheMag.com may no longer be widely active, its legacy illustrates an important phase in the evolution of online automotive communities. The site demonstrated how enthusiasts could leverage the internet to compile detailed archives, connect globally, and share knowledge about their favorite vehicles.

The Purely Porsche network also reflected the passion that Porsche inspires among its fans. Owners often form deep emotional connections with their cars, appreciating not only performance but also design heritage and engineering innovation.

By documenting Porsche models, suppliers, and resources, PorscheMag.com contributed to preserving the collective knowledge of the Porsche enthusiast community.

Even today, archived versions of the site continue to serve as snapshots of early internet automotive culture—a time when enthusiasts were just beginning to realize the potential of the web as a platform for collaboration and information sharing.

 

PorscheMag.com stands as a notable example of early automotive enthusiasm translated into digital form. Created as part of the Purely Porsche network, the website aimed to provide an extensive repository of Porsche-related information, including model archives, supplier directories, code lookup tools, and community membership programs.

Operated by Stuttgart File Ltd in the United Kingdom, the site emphasized independence from the Porsche manufacturer while celebrating the brand’s engineering achievements and cultural impact.

By combining structured technical information with community features, PorscheMag.com helped Porsche enthusiasts navigate the complex world of Porsche vehicles—from identifying paint codes to finding specialized repair services.

Although newer platforms and social media communities have since transformed how enthusiasts interact online, PorscheMag.com remains an important historical example of how early automotive websites helped shape digital car culture.

For Porsche fans and collectors alike, the site reflects the enduring fascination with one of the most celebrated automotive brands in history.

 

 

PorscheMag.com